Behind the scene- Super Big Fashionary posters

6937349904 9f5a4ef1ed Behind the scene  Super Big Fashionary posters

Big thanks to our friends: Ground-zero from UK and Jantine Van Peski from Belgium, allowing us to draw their outfits on big-size! Their outfits are so amazing! Here is the example drawings of their outfits on Fashionary templates drawn by our illustrator Vikki.

7083426003 5df6abafb7 Behind the scene  Super Big Fashionary posters

7083426077 f97fcd8843 Behind the scene  Super Big Fashionary posters

With basic drawing tools, pencils HB, 2B, 4B & 6B, Vikki drew on the super big fashion templates using the simple method, printing 10 A4 papers and make a super big Fashionary templates. It’s about 1:11 of original A5 Fashionary templates to super big templates!! More Jantine‘s collection “WIRES 10.0″ from her master degree at Antwerp Fashion Academy as below. Her work focus on silhouette and craftsmanship with her great technique. And it’s super cool!

7083426691 319d8a2b88 Behind the scene  Super Big Fashionary posters

6937350256 ac229617f6 Behind the scene  Super Big Fashionary posters

Ground-zero was established in 2003 by the talented duo brothers, Eri and Philip chu. Unique graphic print is their icon.They create outfits with moods, thoughts and attitude. Our team love this chinese blue floral vase dress very much and we spent around 8 hours to sketch the beautiful floral prints in details.

6937349820 e4e813706f Behind the scene  Super Big Fashionary posters

7083426175 740f502979 Behind the scene  Super Big Fashionary posters

Below is ground-zero CHINATOWN SS12 collection.

6937350376 c6d7491177 Behind the scene  Super Big Fashionary posters

Another big thanks to Kinokuniya, Sydney! Three big posters are featured on their window display and we raised up a question in the middle poster: Do you sketch faster when using the Fashionary templates?

6937350022 94f048d12d Behind the scene  Super Big Fashionary posters

The result can be viewed online. According record from 10 Apr, 98.78% people say YES and find they sketch faster with their Fashionary! To poll now, please go here.

Fashionary Memo Pad Launch! But Why?

6867677541 461c477c00 Fashionary Memo Pad Launch! But Why?

In short: fast, simple and flexible. But how can we have this idea?

Do it in a mood board way

Unlike graphic designers who work mainly on the computer, or  interior designers who need to live with  large sketchpads. Fashion designers need the flexibility for sketching different outfits. We like to use mood boards with the ability to mix and match idea, visual element and concept.

6867677779 410e7f2ce4 Fashionary Memo Pad Launch! But Why?

We do many researches of the working style of different designers around the world. Many of them use paper or sketchbook and then cut out the sketch and stick them on their working areas.

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A good idea is sticky, and so do your sketches.

When things are grouped together, the idea is very clear: A media that can stick to different places and the designers can sketch in the same proportion and size instantly. And the answer is something we are using everyday — post it memo pad with Fashionary templates.

So we start researching on the optimum size.

6868508053 e101b7a053 Fashionary Memo Pad Launch! But Why?

6868507909 0ba659ebf6 Fashionary Memo Pad Launch! But Why?

The perfect size

We decide to use 1/3 of an A4 paper for the size of the memo sheet. You can see, it fit nicely on the A4 paper and which is very easy for filing and storage.

6868263569 d8b60968bb Fashionary Memo Pad Launch! But Why?

Flat Drawing Templates redesigned

We asked different designers around the world to test the technical templates and it has been changed more than 20 times from our original idea.

6867867959 343ded07e5 Fashionary Memo Pad Launch! But Why?

 

The new one, which focuses on individual items, is much more user friendly for production drawing. And give the designer a much better view of the actual garment.

Spec Sheet on the back

6867899059 1c58a95a84 Fashionary Memo Pad Launch! But Why?

We place the spec sheet for the top or bottom outfits on the back cardboard of the memo pad for easy photocopying :)

Stick them everywhere!

6829169241 ca346048b6 Fashionary Memo Pad Launch! But Why?

6829175029 283d3440d7 Fashionary Memo Pad Launch! But Why?

6829186765 8884202c38 Fashionary Memo Pad Launch! But Why?

6829208863 dccddf857d Fashionary Memo Pad Launch! But Why?

6829213865 d511c13686 Fashionary Memo Pad Launch! But Why?

memo example blog Fashionary Memo Pad Launch! But Why?

Enjoy :)

New Retail Stores

5122798462 5046ab69af New Retail Stores

We are so glad that we will have Project No.8a (New York), I.T (Hong Kong) and Symphony (Dubai) to carry Fashionary.

Thanks Kersti, Noel, Salama, Ronnie, Karmuel and Vikki for your support!

Project No.8a / Ace Hotel

5122798554 1fc23d7ce7 z New Retail Stores

No. 8a is one of the best New York’s curated shops. Facing north along 29th Street, No. 8a is the second offshoot of Lower East Side boutique Project No. 8, founded by partners Brian Janusiak and Elizabeth Beer. Like its downtown counterparts, 8a is stocked with a mélange of understated cool and cutting edge labels.

Quote from Papermag

No. 8a / Ace Hotel
22 W. 29th Street
New York, NY 10001
USA

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How FASHIONARY Start: from sketches to online store

3727803565 57bd5b2126 o How FASHIONARY Start: from sketches to online store

Having a sketchbook that is tailor made for fashion designers has been always my dream, animators can use story board templates to draw, graphic designers can use dotted paper to have a grid system. And we should have our own sketchbook to streamline the development. And I decide to make it on my own, but it happened not as easy as I thought…

The process includes 10 main steps:

  1. Brainstorming Ideas of the Sketchbook
  2. Developing the Templates
  3. Gathering Feedback
  4. Research for Information
  5. The Outlook
  6. Making a Perfect Name
  7. Web
  8. Printing
  9. Packaging
  10. Online Store

1. Brainstorming Ideas for the Sketchbook

3731145214 1afe48cea5 o How FASHIONARY Start: from sketches to online store

I love my moleskine, I love the short information they printed on the book. Also after studying some Japanese schedule book which they include some useful information like the Metro map, bus timetable, I am convinced that a fashion sketchbook should include handy information, to go with the templates (which I spend many hours to test — cover in the next part).

In order to search for most suitable fashion information to put in the book, I started to ask for my fashion designer friends for generating idea, we found that the body measurement and the unit system is a must, also the basic patterns and the categories of garments. And all agree that the typography and the presentation board border us, so I start to do research in those area.

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Postcards by Vikki Yau

3559929492 e1172bc6e5 o Postcards by Vikki Yau
Vikki Yau from R&R just did some awesome illustrations for the postcard of fashionary. It will be included in the shipping of fashionary. Vikki did 4 illustrations for me and let’s have a look below:

1

3559926572 2bce325896 o Postcards by Vikki Yau

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