Jul 18, 2009 5
How FASHIONARY Start: from sketches to online store

Having a sketchbook that is tailor made for fashion designers has been always my dream, animators can use story board templates to draw, graphic designers can use dotted paper to have a grid system. And we should have our own sketchbook to streamline the development. And I decide to make it on my own, but it happened not as easy as I thought…
The process includes 10 main steps:
- Brainstorming Ideas of the Sketchbook
- Developing the Templates
- Gathering Feedback
- Research for Information
- The Outlook
- Making a Perfect Name
- Web
- Printing
- Packaging
- Online Store
1. Brainstorming Ideas for the Sketchbook

I love my moleskine, I love the short information they printed on the book. Also after studying some Japanese schedule book which they include some useful information like the Metro map, bus timetable, I am convinced that a fashion sketchbook should include handy information, to go with the templates (which I spend many hours to test — cover in the next part).
In order to search for most suitable fashion information to put in the book, I started to ask for my fashion designer friends for generating idea, we found that the body measurement and the unit system is a must, also the basic patterns and the categories of garments. And all agree that the typography and the presentation board border us, so I start to do research in those area.



