We all know South Africa is developing rapidly in recent years, including fashion industry. We are so happy to have a chance to talk with Alice Heusser from Lalesso. She is so kind to talk about how she builded up her own brand Lalesso and how her design life is in South Africa! At the moment as we talked, she is right in Diani Beach, Kenya, designing her new collection and the studio is out-doors over looking the Indian Ocean! It really surprised us and the scene is really amazing!
Where did the name Lalesso come from?
The fabric which we draw inspiration from and the trademark to the brand is called lesso, hence the name Lalesso.
Start from this week, we will interview a number of fashion designers worldwide and see how they build up their own brand. We can also catch a glimpse of their initial sketches on Fashionary! Our first guest is Timm Suessbrich, he founded barre|noire together with Aleida Roser. Following their collective studies in fashion design in Berlin, and further international design projects in Paris and Los Angeles, among other locations; they decided in August 2009 to found their own label, barre|noire.
Let’s see our interview with him.
Where did the name barre|noire come from?
We just wanted to have something simple and timeless, but it also had to describe our style and design: A black bar stands at the beginning of every draft we make. So, as you can see, the idea is very simple but nonetheless it represents a thousand of different things.
By the way, there’s also a mountain in the French Alps which is called “barre|noire“ – thus the name also stands for our ambition, our goal to reach the top.
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Having a sketchbook that is tailor made for fashion designers has been always my dream, animators can use story board templates to draw, graphic designers can use dotted paper to have a grid system. And we should have our own sketchbook to streamline the development. And I decide to make it on my own, but it happened not as easy as I thought…
The process includes 10 main steps:
- Brainstorming Ideas of the Sketchbook
- Developing the Templates
- Gathering Feedback
- Research for Information
- The Outlook
- Making a Perfect Name
- Web
- Printing
- Packaging
- Online Store
1. Brainstorming Ideas for the Sketchbook
I love my moleskine, I love the short information they printed on the book. Also after studying some Japanese schedule book which they include some useful information like the Metro map, bus timetable, I am convinced that a fashion sketchbook should include handy information, to go with the templates (which I spend many hours to test — cover in the next part).
In order to search for most suitable fashion information to put in the book, I started to ask for my fashion designer friends for generating idea, we found that the body measurement and the unit system is a must, also the basic patterns and the categories of garments. And all agree that the typography and the presentation board border us, so I start to do research in those area.
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