In short: fast, simple and flexible. But how can we have this idea?

Do it in a mood board way

Unlike graphic designers who work mainly on the computer, or  interior designers who need to live with  large sketchpads. Fashion designers need the flexibility for sketching different outfits. We like to use mood boards with the ability to mix and match idea, visual element and concept.

We do many researches of the working style of different designers around the world. Many of them use paper or sketchbook and then cut out the sketch and stick them on their working areas.

A good idea is sticky, and so do your sketches.

When things are grouped together, the idea is very clear: A media that can stick to different places and the designers can sketch in the same proportion and size instantly. And the answer is something we are using everyday — post it memo pad with Fashionary templates.

So we start researching on the optimum size.

The perfect size

We decide to use 1/3 of an A4 paper for the size of the memo sheet. You can see, it fit nicely on the A4 paper and which is very easy for filing and storage.

Flat Drawing Templates redesigned

We asked different designers around the world to test the technical templates and it has been changed more than 20 times from our original idea.

The new one, which focuses on individual items, is much more user friendly for production drawing. And give the designer a much better view of the actual garment.

Spec Sheet on the back

We place the spec sheet for the top or bottom outfits on the back cardboard of the memo pad for easy photocopying :)

Stick them everywhere!

Enjoy :)

Having a sketchbook that is tailor made for fashion designers has been always my dream, animators can use story board templates to draw, graphic designers can use dotted paper to have a grid system. And we should have our own sketchbook to streamline the development. And I decide to make it on my own, but it happened not as easy as I thought…

The process includes 10 main steps:

Brainstorming Ideas of the Sketchbook

Developing the Templates

Gathering Feedback

Research for Information

The Outlook

Making a Perfect Name

Web

Printing


Packaging


Online Store

1. Brainstorming Ideas for the Sketchbook

I love my moleskine, I love the short information they printed on the book. Also after studying some Japanese schedule book which they include some useful information like the Metro map, bus timetable, I am convinced that a fashion sketchbook should include handy information, to go with the templates (which I spend many hours to test — cover in the next part).

In order to search for most suitable fashion information to put in the book, I started to ask for my fashion designer friends for generating idea, we found that the body measurement and the unit system is a must, also the basic patterns and the categories of garments. And all agree that the typography and the presentation board border us, so I start to do research in those area.

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