Fashionary Memo Pad Launch! But Why?
Feb 13, 2012
In short: fast, simple and flexible. But how can we have this idea?
Do it in a mood board way
Unlike graphic designers who work mainly on the computer, or interior designers who need to live with large sketchpads. Fashion designers need the flexibility for sketching different outfits. We like to use mood boards with the ability to mix and match idea, visual element and concept.
We do many researches of the working style of different designers around the world. Many of them use paper or sketchbook and then cut out the sketch and stick them on their working areas.
A good idea is sticky, and so do your sketches.
When things are grouped together, the idea is very clear: A media that can stick to different places and the designers can sketch in the same proportion and size instantly. And the answer is something we are using everyday — post it memo pad with Fashionary templates.
So we start researching on the optimum size.
The perfect size
We decide to use 1/3 of an A4 paper for the size of the memo sheet. You can see, it fit nicely on the A4 paper and which is very easy for filing and storage.
Flat Drawing Templates redesigned
We asked different designers around the world to test the technical templates and it has been changed more than 20 times from our original idea.
The new one, which focuses on individual items, is much more user friendly for production drawing. And give the designer a much better view of the actual garment.
Spec Sheet on the back
We place the spec sheet for the top or bottom outfits on the back cardboard of the memo pad for easy photocopying :)
Stick them everywhere!