Peter Jensen Ruled A6 Launch

Peter Jensen X Fashionary 2016

A Super-Cute and Sassy Collaboration!

Aim in creating a fun and stylist yet useful product, the UK label Peter Jensen and Fashionary came up with an exclusive SS2016 ruled line notebooks. The 2nd collaboration edition is available in two versions- silkscreened PJ polka bee and rabbit head, both featuring a 2016-17 calendar, pages of fashion information (mini fashion dictionary, measurements, flat patterns, laundry labels & catwalk / trade-fair schedule...) and 132 ruled pages followed. Plus, a Peter Jensen iconic rabbit bookmark and the designer's cartoonish rabbits are popping up on every page of the notebook! Lifting the simple out of the ordinary, Peter Jensen x Fashionary pocketsize ruled line notebook is highly portable and functional!

Peter Jensen X Fashionary limited notebooks are available at Fashionary official online store and retail stores worldwide at early Jul 2016.

Behind Story

Polka Bee

The Polka Bee print was from the Shelley collection from SS11, the second collection Peter Jensen showed in NY. The muse for the collection kept bees and it was inspired by a picture of Shelley Duvall as a beekeeper. This print was also used for the first collaboration Peter Jensen team made with Beams in Japan, it became one of Peter Jensen’s most iconic designs.

Rabbit Mask

The Rabbit Mask was from PF15 collection, Penelope. The collection was named after the model, Penelope Tree, but was really inspired by Truman Capote's black and white ball (at which Penelope was a guest). All the guests wore masks; the rabbit mask comes from one made for Candice Bergen by Halston.


Similar to the classic Fashionary, there are 28 pages updated Fashion information in front and 132 Ruled pages followed. Fashion Information includes mini fashion dictionary, measurement, womens patterns & flat drawings, laundry labels, catwalk and trade-fair schedule tailor-made for fashion insiders. The ruled line page is perfect for daily notes and ideas.

  • Version: Ruled Notebook

  • Size: 9cm (W) x 16cm (H)

  • Pages: 164 Pages

  • Book Paper: Vanilla, 100g

  • RRP: USD 24.90

About Peter Jensen

Danish-born Peter Jensen is one of London fashion’s most cherished and recognizable figures. Born in Denmark and educated at Central Saint Martins, he established the Peter Jensen brand in 1999 and has been showing as part of London Fashion Week since 2001. Known for a mastery of colour and print, including the signature rabbit motif, the brand caters to a loyal customer base of men and women looking for contemporary design that incorporates charm and wit into wearable clothing. Fifteen years have seen the brand move from niche to established, with over 150 stockists worldwide.

About Fashionary

Fashionary is the world’s first fashion sketchbook which was tailor-made for fast figure sketching and quick references.
It contains a mini fashion dictionary and pages with an innovative type of figure templates, which the designers can sketch out their outfits without thinking about the figure’s proportion. The sketchbook produced a big hit for the industry and quickly became the sketchbook for various worldwide brand and design teams to speed up their production.

Download the Hi-Res Photos here.
Download the Press Release here.

Press Contacts:
Vikki Yau
+852 3997 3964